MADE WITH CAPTIONS
July 20, 2026
Captions AI Pricing 2026: Cost is $0 to $279.99/mo
Captions AI pricing 2026: free plan, $9.99 Pro, $24.99 Max, up to $279.99 Scale. Full credit breakdown and what each tier actually unlocks.
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Free to start - no credit card required
As of August 2026, Captions AI costs nothing on the free plan, $9.99 a month for Pro, $24.99 a month for Max, and $69.99 to $279.99 a month for the Scale tiers. The free plan has no AI credits, Pro covers auto-captions and editing, and Max is the first tier that unlocks the generative features and AI creators with 500 monthly credits. That last detail is the one that decides your real bill: the credit bucket, not the sticker price, is what you actually run out of.
How much does Captions AI cost per month?
Captions AI prices on a tiered subscription with a credit system layered on top for generative output. The sticker prices are low, which is part of why the app spread so fast, but the credits are where a heavy user's cost lives. Here is the current lineup, billed monthly.
| Plan | Monthly price | Generative credits | What it unlocks |
|---|---|---|---|
| Free | $0 | None | Editor access, no AI credits |
| Pro | $9.99 | Auto-captions, editing | No generative video credits |
| Max | $24.99 | 500 | AI creators, AI Edit, generated video, B-roll |
| Scale | $69.99 to $279.99 | 1,400 to 5,600 | Max features, bigger credit buckets |
| Lite (Android) | $4.99 | Limited | Entry tier on Android only |
Annual billing is discounted across the paid tiers, so if you know you will keep the subscription for a year the effective monthly rate drops. Confirm the current numbers on Captions AI's own pricing page before you commit, because vendors in this space change plans and credit allocations often.
What do Captions AI credits actually buy?
Credits fund the generative features: AI-generated video, the digital twins that act as AI creators, AI Edit styles, and generated B-roll. Ordinary editing and auto-captions on Pro do not draw from the bucket, which is why Pro feels unlimited. The moment you start generating video with an AI creator, every render eats credits, and the rate depends on length and features. A team producing generative clips every day can burn through the 500 credits on Max well before the month ends.
That is the mechanism that moves people up the ladder. Max looks like the answer at $24.99, but if your output is daily generative video, you hit the ceiling and the practical choice becomes a Scale tier at $69.99 or higher. The lesson is to estimate your monthly generation volume first, then pick the tier whose credit bucket covers it, rather than anchoring on the lowest price that unlocks the feature.
Is Captions AI worth the price?
For editing, yes. If you record short-form video and want the best auto-captions on the market plus a capable mobile editor, Pro at $9.99 is hard to beat. The AI Edit styles genuinely save time on the tedious parts of a cut. Where the value gets murkier is ad production at volume. Captions AI is a general editor that added AI creators, so making a finished UGC ad still means you write the script, pick the angle, and assemble the piece. You are paying for a flexible editor and doing the ad-assembly work yourself.
If your goal is shipping many product ads a week rather than editing individual clips, a purpose-built ad generator is a different economic model. A Captions AI alternative like UGCGen starts from your product URL, drafts the script for you, and exports watermark-free ad files on a flat plan, so cost per ad falls as you produce more instead of climbing with a credit meter. Which one wins depends entirely on whether your bottleneck is editing or ad supply.
How does Captions AI pricing compare to other tools?
The credit model is common in this category, so the comparison is less about the headline price and more about how each tool meters output. Here is how a few of the tools people cross-shop tend to structure cost.
| Tool | Entry price | Cost model | Best fit |
|---|---|---|---|
| Captions AI | $9.99 | Tiered plan plus generative credits | Mobile editing with AI creators added |
| UGCGen | $49 | Flat plan, unlimited exports | UGC product ads at volume |
| Creatify | Free watermark, paid tiers | Credit-based generations | Product-URL ad video |
| CapCut | Free, Pro paid | Subscription for Pro features | Manual short-form editing |
The number worth tracking across all of them is cost per finished ad at your real volume, not the entry price. A $9.99 plan that pushes you to $69.99 through credits can cost more than a flat $49 plan once you produce daily. When you are stacking several subscriptions to run a paid social program, it helps to keep an eye on what all your software spend actually adds up to, because tool sprawl is where budgets quietly leak.
Does Captions AI have a free plan?
Yes, but with a catch. The free plan gives you editor access and no AI credits, which means the generative features that most people want, the AI creators and AI-generated video, are locked until you upgrade to Max. Even auto-captions, the feature Captions AI is famous for, sit behind Pro. The free tier is enough to evaluate the editing interface, not to test the AI creator workflow. Budget for at least Max if the AI creators are the reason you are looking.
How much is the Captions app?
The Captions app costs $0 for the free editor, $9.99 a month for Pro, and $24.99 a month for Max, which is the first tier that includes AI generation credits. Above that, the Scale ladder runs $69.99, $139.99, and $279.99 a month for 1,400, 2,800, and 5,600 credits respectively. Enterprise is quoted per deal. Verified August 2026.
The full Scale ladder, tier by tier
Most write-ups stop at "Scale starts at $69.99" and skip the rest of the ladder, which is where heavy users actually land. The tiers are straight multiples: each step doubles both the price and the credits, so the cost per credit is flat across the three. That is unusual and worth knowing, because it means there is no volume discount for moving up. You are buying more credits at the same unit rate, not a better rate.
| Tier | Monthly price | Credits | Cost per credit |
|---|---|---|---|
| Max | $24.99 | 500 | About 5.0 cents |
| Scale 1x | $69.99 | 1,400 | About 5.0 cents |
| Scale 2x | $139.99 | 2,800 | About 5.0 cents |
| Scale 4x | $279.99 | 5,600 | About 5.0 cents |
Since the unit rate never improves, there is no reason to buy ahead. Pick the tier that matches this month's volume and move up only when you actually hit the ceiling.
Why the price you see may not be the price you pay
One detail that catches people out: Captions states on its pricing page that the features and prices shown reflect iOS plans. Rates purchased through other platforms can differ, and in-app purchases on iOS have historically carried the App Store margin. If you are budgeting for a team, check the rate on the platform your team will actually subscribe through rather than assuming the published figure applies everywhere. It is a small thing that turns into a real variance across ten seats.
For how Captions credit pricing stacks up against Creatify, Arcads, HeyGen, Zeely, and UGCGen in one table, including what each meter actually counts, see the full AI UGC pricing comparison.
The short version
Captions AI is cheap to start and metered to scale. Free gets you the editor, Pro at $9.99 gets you auto-captions and editing, Max at $24.99 unlocks the AI creators with 500 credits, and Scale from $69.99 covers heavier generation. Decide by your monthly generative volume, and if your actual job is producing UGC product ads at volume rather than editing clips, price out a flat-rate ad generator against the credit tiers before you settle. The lowest sticker is not always the lowest bill.