HeyGen Pricing 2026: Plans, Credits, and Cost Per Video Explained
An honest breakdown of HeyGen pricing in 2026: the real plans, monthly and annual cost, the credit model, how many credits a minute of video burns, and the true cost per finished ad, with verified June 2026 numbers. Or skip the reading: paste a product URL on the right and render a real UGC ad in minutes, free with your account.
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HeyGen costs $29 a month for Creator with 600 credits and $49 a month for Pro with 1,000 credits, billed monthly, with Creator dropping to about $24 if you pay annually. There is a free plan with 3 watermarked videos a month, a Business plan at $149 a month with 1,500 credits plus $20 per seat, and a custom Enterprise tier. Pricing is credit-based and metered by the minute: the photorealistic Avatar IV quality costs about 20 credits per minute, so 600 credits is roughly 30 minutes of finished video. Unused credits roll over on paid plans, which is friendlier than rivals whose credits expire. If you want volume counted in finished ads instead of metered minutes, also test UGCGen at $49 a month.
$29
Creator, 600 credits/mo
~20cr
Per minute, Avatar IV
~30min
Video on Creator/mo
$49
UGCGen, finished ads not credits
HeyGen pricing plans, side by side
Here is what each HeyGen plan includes as of June 2026. The monthly prices are the headline rates; Creator drops to about $24 a month on annual billing. HeyGen has flip-flopped its Pro price before, so confirm current numbers on HeyGen before buying. UGCGen is included as a cost-predictable comparison.
| Plan | Price (monthly) | Credits / month | Avatar IV minutes | Notable |
|---|---|---|---|---|
| Free | $0 | N/A | ~3 videos | Watermarked, 1-min cap, trial only |
| Creator | $29/mo | 600 | ~30 | Watermark removal, 1080p, 175+ languages, voice cloning |
| Pro | $49/mo | 1,000 | ~50 | 4K export, customizable usage, script translation editing |
| Business | $149/mo | 1,500 | ~75 | SSO, team seats ($20 each), 60-min videos, LMS export |
| Enterprise | Custom | Flexible | Custom | Unlimited length, dedicated manager, security controls |
Avatar IV minute counts assume about 20 credits per minute; shorter or template-style outputs cost less, so your real count varies. Comparing tools, not just HeyGen? See the HeyGen alternative page, the head-to-head Creatify vs HeyGen comparison, or the full best AI UGC ad generator roundup.
HeyGen cost per video: the credit math behind the sticker price
HeyGen's $29 Creator plan looks cheap until you do the per-minute math. The photorealistic Avatar IV output most people actually want costs about 20 credits a minute, so 600 monthly credits is roughly 30 minutes of finished video. For short UGC-style ads of 15 to 30 seconds that sounds generous, but every render spends credits, including the hook variants that flop. Render four versions of a 30-second ad to find one winner and you have spent about 40 credits to ship a single tested ad, with three of those renders thrown away.
HeyGen does one thing better than several rivals: unused credits roll over on paid plans, so a slow month is not wasted. The catch is that HeyGen is built for studio-style spokesperson and explainer videos, not scrappy, customer-style UGC ad creative, and the per-minute meter still rewards careful rationing over fast testing. A model counted in finished ads, like UGCGen at $49 a month, removes the guesswork: you know how many ads your plan makes, you test as many hooks as you want without metering each render by the minute, and the output defaults to the handheld UGC look that performs in feeds. See the full breakdown on the pricing page.
How to decide if HeyGen pricing fits you
Match the plan to how you actually work. The right call depends on whether you need studio-style avatars or UGC ad creative, how much video you make, and whether you want translation into many languages.
You make spokesperson or explainer videos
If you need a polished talking-head avatar for explainers, training, or product walkthroughs, HeyGen Creator at $29 with Avatar IV and 175+ languages is a strong fit. The per-minute model suits longer, scripted videos.
You make short UGC ad creative
If you are testing many 15 to 30 second hooks for paid social, the per-minute credit meter and studio-avatar look fight you. A finished-ads model with a native UGC look is usually cheaper per winning ad.
You need translation or 4K
HeyGen translates a video into 175+ languages and Pro at $49 unlocks 4K export. If multi-language reach or 4K delivery is the point, that is where HeyGen earns its higher tier over a UGC-only tool.
You want a watermark-free test first
HeyGen's free plan watermarks every export and caps you at 3 short videos, so you cannot test a real placement for free. UGCGen lets you create an account and render watermark-free UGC-style ads at no cost, no credit card, before you commit.
HeyGen pricing vs the main alternatives
HeyGen Creator at $29 is one of the cheaper entry points, so the real comparison is cost per finished ad and how each tool meters usage. Pricing verified June 2026; all change plans often, so confirm before buying.
| Tool | Entry price | Free option | Pricing model |
|---|---|---|---|
| HeyGen | $29/mo | Free, 3 videos/mo | Credits, ~20cr/minute, roll over |
| Creatify | $39/mo | Free, watermarked | Credits, ~20cr/video, expire ~2mo |
| Arcads | $110/mo | No | Credits, ~$11/video |
| UGCGen | $49/mo | Free with account, no card | Counted in finished ads |
A lower entry price does not always mean a lower cost per finished ad. HeyGen meters by the minute and is built around studio avatars, so short-form UGC testers often pay more per winning ad than the sticker suggests. Compare the real per-ad math, not just the headline.
HeyGen pricing FAQ
How much does HeyGen cost?
As of June 2026, HeyGen costs $29 a month for the Creator plan with 600 credits and $49 a month for the Pro plan with 1,000 credits, billed monthly, with Creator dropping to about $24 a month on annual billing. There is a free plan with 3 videos a month and a watermark, plus a Business plan at $149 a month with 1,500 credits and $20 per extra seat, and a custom Enterprise tier. Pricing is credit-based, so the plan price is only part of the real cost.
How much does HeyGen cost per video?
HeyGen meters by the minute, not the video. The photorealistic Avatar IV quality most people want costs about 20 credits per minute, so a one-minute ad uses roughly 20 credits. On the 600-credit Creator plan that is about 30 minutes of Avatar IV video a month, or roughly 30 one-minute clips, which works out to under $1 per minute on paper. The real cost climbs once you count the hook variants you render and discard, since every render spends credits.
Is HeyGen free?
HeyGen has a free plan with 3 videos a month, each up to one minute, but every export carries a HeyGen watermark and the resolution is capped. To remove the watermark, export at 1080p or 4K, and get usable monthly volume, you need a paid plan starting at $29 a month. The free plan is a trial to test the workflow, not a way to run real ad campaigns, since the watermark makes the output unusable for paid placements.
How do HeyGen credits work?
HeyGen meters everything in credits, charged by the minute of finished video. Avatar IV, the photorealistic quality, costs about 20 credits per minute, and translation, voice cloning, and re-renders also spend credits. Creator gives 600 credits a month, Pro gives 1,000, and Business gives 1,500. Unused credits roll over on paid plans, which is more forgiving than rivals whose credits expire, but you still pay per minute, so longer videos and heavy testing burn the allowance fast.
Does HeyGen have a free trial?
HeyGen does not run a separate time-limited free trial. Instead it has a permanent free plan with 3 watermarked videos a month, which acts as the trial. You can make a few short watermarked videos to test the workflow, then upgrade to a paid plan to remove the watermark and get real volume. If you want to test watermark-free UGC ads at no cost, UGCGen lets you create an account and render UGC-style ads free, no credit card.
What is the difference between HeyGen Creator and Pro?
Creator is $29 a month with 600 credits, 1080p export, watermark removal, voice cloning, and 175+ languages. Pro is $49 a month with 1,000 credits, 4K export, and customizable monthly usage on top of every Creator feature. The jump from Creator to Pro is mostly about volume and 4K output, not core avatar quality, since both can generate Avatar IV. Business at $149 a month adds team seats, SSO, and longer videos.
Is HeyGen good for making ads?
HeyGen is excellent for spokesperson, explainer, and training videos, with photorealistic Avatar IV and translation into 175+ languages, but it is built around studio-style avatars rather than scrappy, customer-style UGC ads. For ecommerce ad creative you usually want a tool that defaults to the handheld, authentic UGC look and counts plans in finished ads, like UGCGen at $49 a month, so you can test many hooks without metering each render by the minute.
Test the math yourself, free
Before you ration HeyGen credits by the minute, run the same product through UGCGen. Paste a product URL, pick a creator, and watch a watermark-free UGC-style ad render in minutes. Free to start with your account, no credit card, no per-minute credits to count.