HeyGen Pricing 2026 Plans and HeyGen Cost Per Minute of Video
An honest breakdown of HeyGen pricing in 2026: the real plans, monthly and annual cost, the credit model, how many credits a minute of video burns, and the true cost per finished ad, with both billing toggles read from HeyGen's own pricing page and credit rates from its help center. Or skip the reading: watch our example ads, then create your account, choose a plan and render a real UGC ad in minutes.
Pick a Creator
Hook Style
Plans from $49 a month, or $24 a month billed yearly
HeyGen pricing starts at $29 a month for Creator with 600 credits and $49 a month for Pro with 1,000 credits on monthly billing. The yearly price is $24 a month for Creator and $41 for Pro, an annual discount of about 17 percent. There is a free plan with 3 videos a month, a Business plan at $149 a month with 1,500 credits plus $20 per seat, Pro tiers up to 100,000 credits for $4,300 a month, and a custom Enterprise tier. The HeyGen price that matters is per minute: Avatar IV uses 16 credits a minute with a Photo Look and 31 with a Video Look, so 600 credits is about 37 minutes of the first or 19 minutes of the second. Monthly credits roll over for one extra cycle, which is friendlier than rivals whose credits expire at renewal. If you want volume counted in finished ads instead of metered minutes, also test UGCGen at $49 a month. Whether HeyGen is worth it comes down to that per-minute math, which the questions below work through, and the HeyGen alternative page covers what changes if you move.
$29
Creator, 600 credits/mo
31cr
Per minute, Avatar IV Video Look
$24
Creator, billed yearly
$49
UGCGen, finished ads not credits
HeyGen pricing plans, side by side
Here is what each HeyGen plan includes, read from HeyGen's pricing page with the Monthly and Yearly toggles both clicked on September 15, 2026. Creator is $24 a month and Pro $41 a month on yearly billing. HeyGen has changed its Pro price before, so confirm current numbers on HeyGen before buying. UGCGen is included as a cost-predictable comparison.
| Plan | Price, monthly / yearly | Credits / month | Avatar IV minutes, Photo / Video Look | Notable |
|---|---|---|---|---|
| Free | $0 | N/A | 3 videos, up to 1 min each | Watermarked, 1-min cap, trial only |
| Creator | $29 / $24 a month ($288 a year) | 600 | 37 / 19 | Watermark removal, 1080p, 175+ languages, voice cloning; no credit top-ups |
| Pro | $49 / $41 a month ($488 a year) | 1,000, tiers up to 100,000 at $4,300 | 62 / 32 | 4K export, customizable usage, script translation editing |
| Business | $149/mo plus $20 per seat | 1,500 | 93 / 48 | SSO, 60-min videos, LMS export; top-ups at $5 per 100 credits |
| Enterprise | Custom | Flexible | Custom | Unlimited length, dedicated manager, security controls |
Avatar IV minute counts use HeyGen's published rates of 16 credits a minute for a Photo Look and 31 for a Video Look, rounded down. Avatar III costs 4 to 7 credits a minute and Avatar V costs 48, so your real count depends on the avatar you pick. Every plan converted into cost per clip, next to tools like TopView AI pricing and Higgsfield pricing, sits on our comparison pages. If the plan is to use HeyGen for UGC-style ads specifically, our HeyGen UGC page tests how its avatars hold up in a paid feed. Comparing tools, not just HeyGen? See the HeyGen alternative page, the head-to-head Creatify vs HeyGen comparison, or the full best AI UGC ad generator roundup.
HeyGen cost per video and the credit math behind the sticker price
HeyGen's $29 Creator plan looks cheap until you do the per-minute math. The photorealistic Avatar IV output most people want costs 31 credits a minute with a Video Look, so 600 monthly credits is about 19 minutes of finished video, and a credit on Creator costs about 4.8 cents. For short UGC-style ads of 15 to 30 seconds that sounds generous, but every render spends credits, including the hook variants that flop. Render four versions of a 30 second ad to find one winner and you have spent about 62 credits, roughly $3, to ship a single tested ad, with three of those renders thrown away. Creator also cannot buy extra credits; when the month runs out, the only option is upgrading.
HeyGen does one thing better than several rivals: monthly subscribers' unused credits roll over for one more billing cycle, and yearly subscribers keep them until renewal, so a slow month is not wasted. The catch is that HeyGen is built for studio-style spokesperson and explainer videos, not scrappy, customer-style UGC ad creative, and the per-minute meter still rewards careful rationing over fast testing. A model counted in finished ads, like UGCGen at $49 a month, removes the guesswork: you know how many ads your plan makes, you test as many hooks as you want without metering each render by the minute, and the output defaults to the handheld UGC look that performs in feeds. See the full breakdown on the pricing page. HeyGen's Video Agent also has a Seedance mode at 120 credits a minute, and what that model costs direct from ByteDance is on Seedance pricing.
How to decide if HeyGen pricing fits you
Match the plan to how you actually work. The right call depends on whether you need studio-style avatars or UGC ad creative, how much video you make, and whether you want translation into many languages.
You make spokesperson or explainer videos
If you need a polished talking-head avatar for explainers, training, or product walkthroughs, HeyGen Creator at $29 with Avatar IV and 175+ languages is a strong fit. The per-minute model suits longer, scripted videos.
You make short UGC ad creative
If you are testing many 15 to 30 second hooks for paid social, the per-minute credit meter and studio-avatar look fight you. A finished-ads model with a native UGC look is usually cheaper per winning ad.
You need translation or 4K
HeyGen translates a video into 175+ languages and Pro at $49 unlocks 4K export. If multi-language reach or 4K delivery is the point, that is where HeyGen earns its higher tier over a UGC-only tool.
You want watermark-free output from the first ad
HeyGen's free plan watermarks every export and caps you at 3 short videos, so you cannot test a real placement for free. Every UGCGen plan renders watermark-free 1080p from the first ad, and you can watch finished example ads before you sign up.
HeyGen pricing vs the main alternatives
HeyGen Creator at $29 is one of the cheaper entry points, so the real comparison is cost per finished ad and how each tool meters usage. Pricing verified August 2026; all change plans often, so confirm before buying. The cheapest avatar rival on paper is D-ID at $16 a month annually, but its D-ID pricing only drops the watermark on the $196 Advanced plan; the D-ID vs HeyGen pricing comparison runs the cost per ad on both. Akool looks cheaper still at $12 a seat, but our Akool pricing breakdown shows that only its $249 Business plan carries a business license.
| Tool | Entry price | Free option | Pricing model |
|---|---|---|---|
| HeyGen | $29/mo | Free, 3 videos/mo | Credits, 16 to 31 per Avatar IV minute, roll over one cycle |
| Creatify | $39/mo | Free, watermarked | Credits, ~20cr/video, expire ~2mo |
| Arcads | $110/mo | No | Credits, ~$11/video |
| UGCGen | $49/mo | Example ads to watch, paid plans from $49 | Counted in finished ads |
A lower entry price does not always mean a lower cost per finished ad. HeyGen meters by the minute and is built around studio avatars, so short-form UGC testers often pay more per winning ad than the sticker suggests. Compare the real per-ad math, not just the headline. If the choice is down to two avatar tools, our Arcads vs HeyGen comparison puts both side by side for UGC ads, and Hedra vs HeyGen pricing does the same per avatar minute.
HeyGen pricing FAQ
How much does HeyGen cost?
HeyGen costs $29 a month for Creator with 600 credits and $49 a month for Pro with 1,000 credits on monthly billing. Paid yearly, the price drops to $24 a month for Creator ($288 a year) and $41 a month for Pro ($488 a year). Business is $149 a month with 1,500 credits plus $20 per extra seat, Pro scales up to 100,000 credits at $4,300 a month, and there is a free plan with 3 videos a month.
How much does HeyGen cost per video?
HeyGen meters by the minute, not the video. Its help center lists Avatar IV at 16 credits per minute for a Photo Look and 31 credits per minute for a Video Look, and Avatar V at 48. On Creator at $29 for 600 credits, a credit costs about 4.8 cents, so a minute of Avatar IV Video Look is roughly $1.50 and a 30 second ad about $0.75, before the hook variants you render and discard.
Is HeyGen free?
HeyGen has a free plan with 3 videos a month, each up to one minute, but every export carries a HeyGen watermark and the resolution is capped. To remove the watermark, export at 1080p or 4K, and get usable monthly volume, you need a paid plan starting at $29 a month. The free plan is a trial to test the workflow, not a way to run real ad campaigns, since the watermark makes the output unusable for paid placements.
How do HeyGen credits work?
Credits are HeyGen's single currency, charged per minute of output. Avatar IV costs 16 credits a minute (Photo Look) or 31 (Video Look), Video Agent 40 a minute in standard mode and 120 in Seedance mode, and translation 4 to 10. Creator gives 600 credits a month, Pro 1,000 and Business 1,500. Monthly credits roll over one extra cycle; yearly credits accumulate until renewal.
Does HeyGen have a free trial?
HeyGen does not run a separate time-limited free trial. Instead it has a permanent free plan with 3 watermarked videos a month, which acts as the trial. You can make a few short watermarked videos to test the workflow, then upgrade to a paid plan to remove the watermark and get real volume. If you want watermark-free UGC ads from the first render, every UGCGen plan exports clean 1080p, from $49 a month or $24 a month billed yearly, and you can watch example ads before you sign up.
What is the difference between HeyGen Creator and Pro?
Creator is $29 a month with 600 credits, 1080p export, watermark removal, voice cloning, and 175+ languages. Pro is $49 a month with 1,000 credits, 4K export, and customizable monthly usage on top of every Creator feature. The jump from Creator to Pro is mostly about volume and 4K output, not core avatar quality, since both can generate Avatar IV. Business at $149 a month adds team seats, SSO, and longer videos.
How much does the HeyGen API cost?
The HeyGen video generation API is billed separately from the subscription plans. Pay as you go starts at a $5 minimum with no monthly commitment, and Enterprise is quote based with discounted rates and dedicated developer support. HeyGen does not publish a credit to video length conversion for the API, so budget it by running a test batch rather than by arithmetic.
How much does HeyGen cost per year?
Paid yearly, HeyGen Creator is $24 a month billed as $288, and Pro is $41 a month billed as $488. That is the HeyGen pricing annual discount: about 17 percent on both, $60 a year saved on Creator and $100 on Pro. Yearly subscribers also keep unused credits until renewal instead of for one extra month. Business is $149 a month plus $20 per seat, and Enterprise is quoted.
HeyGen pricing plans, credits, limits and billing terms in one place
There are four published plans. Free gives 3 watermarked videos a month. Creator is $29 monthly or $24 billed yearly with 600 credits. Pro is $49 or $41 yearly with 1,000 credits and 4K export. Business is $149 plus $20 per extra seat with 1,500 credits, and Pro scales to 100,000 credits at $4,300 a month. The credits limits that decide your real cost are per minute of output, not per video: Avatar IV is 16 credits a minute for a Photo Look and 31 for a Video Look, Avatar V is 48, and Video Agent is 40 in standard mode or 120 in Seedance mode. The billing terms worth knowing before you commit: monthly credits roll over for one extra cycle only, yearly credits accumulate until renewal, the API is billed separately from your subscription with a $5 pay as you go minimum, and extra Business seats are charged per seat on top of the plan.
What are the credit limits on each HeyGen plan?
Creator caps you at 600 credits a month, Pro at 1,000, and Business at 1,500 before per-seat additions. Converted into output at the Avatar IV Video Look rate of 31 credits a minute, that is roughly 19, 32 and 48 minutes of finished video respectively. The cap is on credits rather than on video count, so a plan that looks generous on paper shrinks fast if you render long-form or use the higher-rate models.
Is HeyGen worth it?
HeyGen is worth it when the avatar itself is the product: spokesperson videos, training, localization into 175+ languages. Creator at $29 a month for 600 credits and Pro from $49 for 1,000 are fair for that work. It is a poor fit if you want scrappy UGC ad creative at volume, because credits meter by video minute, so exploratory hook testing burns the plan on footage you never run.
Is HeyGen worth it for ads?
For paid social specifically the answer is usually no, and that is a fit judgement rather than a quality one. HeyGen's avatars are studio-grade and read as corporate, which is the opposite of what performs in a feed. Teams buying HeyGen for ads typically end up paying studio prices for creative that underperforms handheld, customer-style footage, then adding a second tool anyway.
Is HeyGen good for making ads?
HeyGen is excellent for spokesperson, explainer, and training videos, with photorealistic Avatar IV and translation into 175+ languages, but it is built around studio-style avatars rather than scrappy, customer-style UGC ads. For ecommerce ad creative you usually want a tool that defaults to the handheld, authentic UGC look and counts plans in finished ads, like UGCGen at $49 a month, so you can test many hooks without metering each render by the minute.
Test the math yourself
Before you ration HeyGen credits by the minute, run the same product through UGCGen. Paste a product URL, pick a creator, and watch a watermark-free UGC-style ad render in minutes. Create your account, choose a plan and generate your first ad in minutes. No per-minute credits to count.